Meta Ads
Facebook Ads for Contractors
Facebook and Instagram ads are the fastest way for contractors to generate exclusive, pre-qualified leads — homeowners in your area, with a real project, who are yours alone instead of shared with four competitors. Done right, you can have leads coming in within days of launch.
Why Meta works for trades
Homeowners scroll Facebook and Instagram daily. Meta's targeting lets you reach them by location, age, homeownership and interest, then put a specific offer in front of them at the moment a problem (a leak, a tired bathroom, a backed-up drain) is on their mind. Unlike Google, you create the demand rather than waiting for the search.
The offer is everything
"Free quote" doesn't stop the scroll. Winning trades ads lead with a concrete, valuable offer — a fixed price, a free inspection, a specific result — paired with a real photo and a one-tap lead form or call button. Static images usually beat video for direct-response.
What it costs — and the metric that matters
Cost-per-lead ranges from under €15 to €75+ depending on trade, offer and market. But cost-per-lead is a trap: a €10 lead that never books is worse than a €60 lead that turns into a €10k job. Optimise for cost-per-booked-job, and pair the ads with instant follow-up so leads don't go cold.
Done-for-you Meta ads
Only Big Jobs runs and manages contractor Meta campaigns end to end as part of the B.I.G System — creative, targeting, lead forms, AI qualification and booking — so you get booked jobs, not a dashboard to babysit.
Frequently asked questions
Do Facebook ads work for contractors?
Yes — Facebook and Instagram ads work well for home-services and construction businesses because they put a clear offer in front of homeowners in your exact service area, generating exclusive leads that are yours alone (unlike shared lead-broker enquiries). The key is a strong offer, tight local targeting, and instant follow-up.
How much do Facebook ads cost for contractors?
Cost-per-lead varies widely by trade, offer and location — anywhere from under €15 for a simple service offer to €75+ for higher-ticket work in expensive metros. What matters is cost-per-booked-job, not cost-per-lead. Budget for a 1–2 week learning window before costs stabilise.
What makes a good contractor Facebook ad?
A specific, valuable offer (not just 'free quote'), a scroll-stopping image of real work or the problem, tight local targeting, an instant lead form or click-to-call, and a fast follow-up system behind it. Static images usually outperform video for direct-response trades ads.